With the goal of advancing its academic vision and priorities, USC will launch on Sept. 15 the most ambitious fundraising campaign in the history of higher education. The Campaign for the University of Southern California seeks to raise $6 billion, half to augment its endowment in support of faculty and students and half to provide immediate support for academic priorities, capital projects and infrastructure. To date, the university has raised more than $1 billion toward the $6 billion goal and anticipates reaching or exceeding its goal within seven years.