On June 12, 2013, three of the most influential thinkers in entertainment media, filmmakers George Lucas and Steven Spielberg and Don Mattrick, president of Microsoft’s Interactive Entertainment Business, came to the USC campus to discuss the entertainment landscape of the future tackled this question at an event hosted by the USC School of Cinematic Arts (SCA).
The media titans participated in a discussion before an audience of entertainment industry leaders to mark the official opening of the new SCA Interactive Media Building. The discussion was moderated by Julia Boorstin, CNBC media and entertainment reporter. CNBC will air excerpts of the event.