“Why do people go to university?” author B. Joseph Pine II asked a roomful of USC leaders.
It’s not for the ideas or the books or the classroom instruction, he said. It’s not even for the out-of-classroom encounters, though that’s getting a bit closer.
“It’s because they’re looking to be transformed.”
The renowned author and business consultant was the featured speaker at this year’s President’s Leadership Retreat, held Nov. 20. Some 400 USC managers gathered in the Ronald Tutor Campus Center ballroom that morning to listen and then brainstorm on the university’s place in what Pine has dubbed “the experience economy.”
The event doubled as the formal launch of The USC Experience initiative, a new push to integrate Pine’s business ideas into the fabric of Trojan life.
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